Estudio de pertinencia para la carrera de Finanzas modalidad dual

Abstract

The purpose of the study of the relevance of a dual career in finance was to find the needs and expectations of the demands of the companies in the sector, together with those of the students in the third year of high school. For the scope of the information, a focus group was carried out for the representatives of the companies, and surveys were prepared for the students of the third year of their baccalaureate program. Making use of a qualitative methodology to obtain data that defines the profile of graduation from this career and the main characteristics that a student in this area should have. At the same time, the use of the quantitative approach through statistical techniques can be used to interpret the information obtained through the application of the surveys to students in the third year of high school. With the information obtained, it was concluded that within the city of Cuenca, there are no additional institutions that offer academic preparation for a career in finance. It was recorded that only 11.4 percent of the students surveyed would choose a career in finance engineering, dual mode. Meanwhile, 49 percent of the students surveyed said that the most relevant subject for the career would be accounting and corporate finance, which was the same opinion expressed by professionals already in this field of work. It was concluded that even though the students did not have a broad knowledge about a career in finance, there could be an opening for the creation of such a career because there would be a labor demand for it.