Planeación estratégica para la empresa Creaciones Gemelys

Abstract

In this work, we performed strategic planning methodology Creaciones GEMELYS Company, in order to improve the ability of the organization to adapt to changes in the environment and be sustainable over time. All employees of the company, contributed a bit to the development of the strategic plan. Based on the diagnosis of the current situation, identified the elements of strategic thinking and planning long-and short-term developed one of its objectives, the manufacture of a new product "CHAQUETA PORTABEBÉS" allowing us to address a successful future for CREACIONES GEMELYS