Proyección 3D mapping de una propuesta gráfica, basado en el análisis del grafiti y su relación con cultura de Cuenca-Ecuador

Abstract

Society has lost sensitivity because of the impact that technology now has, the clearest example is the internet. In which we create avatars of our lives in social networks, as a result we don’t interact with people around us on regular basis anymore. For this reason society is no longer moved by traditional advertising, thanks to mass consumption of images, that we provide trough television and internet. The graffiti is perceived by society as irrational vandalism. This problem creates the need for a positive concept of graffiti on a direct relationship with the society, to show that graffiti is street art. Graffiti expresses the knowledge and experience available to society, in a time and place; in this case, to improve the visual experience that society needs to accept.Creating a projection of a graphical approach that is painted on the facade of the cathedral of Cuenca vexes; chosen for their historical and religious value, to lead a thoughtful discussion on the content of graffiti and its visual impact on society