Propuesta de activación de marca para "Lenoire Boutique Ropa Americana" del cantón Gualaceo en el segmento femenino juvenil en el año 2013

Abstract

The present study was made based on a specific need that presents the company under analysis, because the industry in which ventures is subject to dependence on different variables that are dynamic and require prior analysis before to raise a brand activation proposal to help improve the performance of the company in the market in which it operates.

After application of a survey in the canton of the female market Gualaceo youth (17-30 years) it was necessary to learn more in depth customer profile which is directed boutique chose to make a proposal impacting activation short-term advantage of the seasonality of demand for the product, the investment is financed fifty percent thanks to the sponsorship of an allied company obtaining positive yield projection.