Propuesta de mechandising para Comercial Mendieta en el período 2013

Abstract

The present project is a proposal of Merchandising for Commercial Mendieta in the city of Cuenca during the period of 2013. Commercial Mendieta is a small business that is dedicated to marketing products and beauty items. According to a study of different research techniques it is possible to see that the company's clients are women between 18-50 years of age. This company currently does not use any kind of merchandising for what is considered to be important. According to an analysis, it can determine that the company has low turnover products. Also the presentation of some products is not adequate, our purpose is to use a visual merchandising to achieve and capture the attention of customers and also adjust the layout of furniture through the use of a suitable display of the product using a planogram. We propose the use of merchandising rotation to generate more products and generate greater profitability for the company. Also in the final chapter we propose the use of financial indicators to help evaluate results by using the technique of Merchandising.