Propuesta de un plan de merchandising para la Empresa Megamotors en la ciudad de Cuenca para el año 2013

Abstract

The planning about the merchandising for Mega Motors´ Company The Mega motors´ company is dedicated to sell cars of second hand. It is located on the Americas’ Avenue and first of May. Okay so, this planning is about to improve the selling point and to generate customer satisfaction in order to get incomes for the company. The proposed strategies are exterior appearance´s improvement, interior appearance´s improvement, promotion of other services and training of inefficient employees. The pretended objective of these strategies is to motivate and to persuade customers to visit Mega motors´ offices in order to see and buy the used cars granting the well-functioning of vehicles; implementing a good environment when the customers are looking for a car at the enlisted cars. Thus, they feel comfortable. Exterior appearance´s improvement will help the company to catch the eye´s potential customers, so that the company will be consider by clients.