Elaboración de un plan estratégico aplicado a la Academia de Música Fronteras Musicales Abiertas (FROM-A) para el período 2013-2018)

Abstract

The present paper aims to develop pan Strategic Plan on the music academy “Fronteras Musicales Abiertas” (FROM-A), since this one doesn’t have a formal planning of its activities, which have produced a decrease of students in the last school periods, which has generated economic losses. The Strategic Planning was created based on the current situation of the academy, as well as the different activities and goals of the academy, voiced by their managers, thus allowing design the strategic analysis which is the formulation of the academy’s vision and mission, as FROM-A didn’t have them when we began our work, conducting external and internal audits to identify the opportunities, threats, strengths and weaknesses which allow us to make a formulation of strategies to develop the action plans, that will take us to achieve our objectives. The results of the external and internal audits, puts the academy in an acceptable position into Cuenca market, since the quantified results of the different charts places the academy into acceptable parameters, however the fact that academy doesn’t have an established strategic planning, produces that their growth on market stops. Considering the obtained data, we proceed to create strategies based on the opportunities and threat, strength and weaknesses of the academy, which must be implemented in a quick and efficiently way by the managers to achieve the proposed objectives of this work.