Perfil del turista mochilero en el cantón Cuenca, provincia del Azuay 2018-2019

Abstract

Tourism is considered an industry of great economic importance in Ecuador, surpassed only by te oil, banana and shrimp industries. In addition, given that in canton Cuenca lacks of the above mentioned industires, tourism takes on even grater relevance. For this reason, studies have been carried out in this field, where several types of tourists have been found, among them backpacker tourists, object of this study. According to the research Modeling of Tourist Profiles with Decisión Trees in a World Heritage City: The Case of Cuenca (Ecuador) two types of tourist profiles are described: the backpacker type and the culture type; hence the importance of determining the characteristics, needs and some specific effects generated by backpacker tourists in canton Cuenca, this information will permit to offer a quality service, according to the expectations of backpacker tourists. This work compiles quantitative information, through field research (377 surveys), to establish the profile of backpacker tourists who visit canton Cuenca, province of Azuay 2018-2019, also using in-depth interviews with backpacker tourists and managers of hoteld frequented by this segment, it analyzes the demand generated by this specific type of tourist, compared with the supply of products they currently have. Finally, information is collected on the perceptions of the inhabitants of the frequented areas, by means of in-depth interviews with the purpose of defining the effects caused in the society of Cuenca.