Estudio de factibilidad de una hostería en la parroquia rural Simiatug, provincia de Bolívar.

Abstract

This document is a feasibility study for the implementation of an inn in the rural parish of Simiatug, belonging to the canton Guaranda, province of Bolivar. It is proposed to establish 23 rooms with an ancestral concept, which seeks to give the guest a cultural experience. An analysis of the history of the parish was elaborated to identify the characteristics of the place where it is proposed to locate the inn, with the purpose of defining the necessary strategies for a market study and using as a tool the survey, it was possible to determine the demand, supply, distribution and promotion, concluding with a SWOT analysis. In order to achieve the proposed objective, a technical and organizational proposal was also elaborated, which resulted in the process for the implementation of the physical structure and work equipment necessary for its functioning. Finally, the financial proposal of the project was made, which includes sources of financing, application of funds and projected financial statements, in addition to the calculation of financial indices such as PRI, NPV, RBC, IRR and break-even point.

Keywords: Simiatug. Hostelry. Feasibility. Entrepreneurship. Budget.