Análisis comparativo de la posición competitiva de Airbnb con Booking y Expedia en la ciudad de Cuenca

Abstract

In the course of time the hotel industry has been evolving and taking great importance in the mind of consumers, as a result, different virtual platforms that provide a wide range of formal and informal accommodation have been created, in order to save time and allow quick access to make a reservation. Each platform is constantly striving to occupy the first place in reservations, which is why this graduation work includes a comparative analysis of Airbnb’s competitive position with Booking and Expedia in the city of Cuenca. For this purpose, the ANOVA statistical test was used to compare services, rates and valuations of the three platforms. The results indicate that there is evidently a difference with respect to the service and tariff variables, while in the valuations given by each guest there was no variety among the three case studies. On the other hand, Airbnb’s competitive level in informal accommodation is high compared to Booking and Expedia, whereas the latter two offer a wide range of regulated accommodation; as a result of the averages, Airbnb has a competitive advantage over Expedia in relation to services, but Booking leads with a greater offer for this variable. Airbnb and Booking’s per-night rate shows minimal rivalry, but Expedia has high prices. At the same time, these three platforms face the same assessment.