Propuesta de promoción turística para Puerto Bolívar del cantón Machala, 2018

Abstract

The intervention project proposed a tourism promotion proposal for Puerto Bolivar in Machala canton, with the purpose of making it known nationally because the place has a low and seasonal concurrence of tourists. In addition, it was decided to make proposals to increase tourism activity and increased the flow of tourists to the place. In order to achieve the proposed objectives, a diagnosis was started with primary and secondary sources such as surveys, interviews, compendiums followed by a probabilistic analysis that included the use of tree diagrams and a control panel. As a result, three profiles were obtained based on the motivations of the tourist, the improvement plan and the marketing plan were formulated based on the main tourist profile obtained.