Caracterización y análisis de la cadena de suministro para la empresas de publicidad y servicios publicitarios caso “Señal X cía. Ltda.” durante el periodo 2017

Abstract

The objective of this research is to determine logistic costs and apply a mathematical model in the advertising products industry through the analysis in the storage and distribution nodes that are part of the supply chain, based on information obtained in the year 2017. This research is applied to a model organization of the industrial sector called "Señal X Cía. Ltda."That dedicates its commercial activity to the production and distribution of advertising products. The research is developed through the characterization of necessary inputs for manufacturing and the establishment of logistic costs, which determines the values that have the greatest influence, such as storage, inventory and transportation costs, and then with the information obtained to propose a model of optimization of costs under certain restrictions, establishing an optimal quantity of order that is solved through the Solver and Lindo programs. At the end conclusions are made by answering the research question and proposals for improvement are given.