Propuesta de aprovechamiento turístico del Patrimonio Cultural Inmaterial del GAD parroquial de Turi, cantón Cuenca

Abstract

This monograph proposes a tourist use of Intangible Cultural Heritage, inventoried by the parish autonomous government (GAD) of Turi, where festivals and religious celebrations are registered in inventories available at the Ministry of Tourism and the National Institute of Cultural Heritage. It is also proposed to generate a tourism plan and a marketing plan for the parish serving as main tools for the potentiation, promotion and conservation of intangible cultural heritage. At the moment, the rural parish of Turi does not count on a plan of tourist promotion of its celebrations and religious celebrations; for this reason, local, national and foreign tourists only know Turi for its tourist lookout point (unique attraction inventoried) and not for its intangible cultural heritage. The main purpose of the proposed tourist use is to manage the intangible heritage of the parish optimally, generating thus promotion strategies, so that the Turi parish, due to its culture and traditions, becomes the main attraction of the city of Cuenca all year round. The proposed plans contain programs, projects and activities, which aim to position the festivities of the parish in the tourists' minds of those arriving in the city of Cuenca, therefore, making the town of Turi known as a tourist attraction that can be visited throughout the year for the diversity of traditions that are carried out there.