Propuesta de creación de un departamento dirigido al target de turismo de salud caso Rioné Hotel Boutique, en la ciudad de Cuenca

Abstract

The purpose of this intervention project is to develop a proposal for the implementation of a department aimed to health tourism, in the specific case of the Rioné Hotel Boutique, with the positioning of services that guarantee the necessary comfort for an appropriate stay and healing of patients in the post-operative stage. This project includes three chapters: bibliographic investigation that clears concepts, origin, advances in international, national and local health tourism. In the second chapter, the needs of tourists that visit the city for health reasons are determined; issues like: infrastructure, services and human resources are taken into account. Likewise, an analysis of the actual situation of the study case, Rioné Hotel Boutique, is determined. In the third chapter, the proposal for the creation of a department targeted to health tourism is developed. In the methodology, semi-structured surveys to specialized doctors from clinics and hospitals from Cuenca were used. In the same way, some surveys to patients who have gone under surgeries in Cuenca have been done to recognize their needs for the development of the proposal to later on guarantee their full recovery and success of the surgery. Finally, at the end of the project, patients who need this recovery services were identified, and the remodeling of the facilities and services at Rioné Hotel Boutique was determined as possible to help this market segment.