Diseño de campaña social para promover la inclusión de estudiantes con discapacidad intelectual en el Colegio Benigno Malo

Abstract

Inclusive education in Ecuador has been tried to implement with the support of international agreements, with the main purpose of generating suitable educational environments. In order to strengthen this process, the Ministry of Education created around 140 units of “Apoyo a la Inclusión” across the country, to ensure the curricular adaptation, accompany its development and provide technical, methodological and conceptual support. Despite all the measures taken by the Ministry, the inclusion process has been flawed. Largely due to the lack of training and availability of information for parents and teachers. According to experts, each institution should take responsibility for the needs that their students could present. This project includes the study of learning processes at the Benigno Malo School-a fiscal institution directly linked to the unit of “Apoyo a la inclusión”-through interviews with its authorities and teachers. With this information, a social campaign was developed, which uses the strategy of providing useful data to teachers, parents, and students with the aim of promoting and facilitating inclusion processes. During the design, the brand and graphic line were developed for different advertising objects in digital and printed media. This proposal also includes illustrations, media planning, publication lines for social networks and the campaign budget, that is, all the material necessary for its implementation, a stage in which it is recommended to obtain the support of education specialists.