Medición de preferencias de usos de canales de comunicación interna de la Universidad de Cuenca

Abstract

The communication within the organizational and internal context represents a highly significant component and incident within the collective performance, as it is considered a structural quality that allows the improvement of the effectiveness of the individual processes, which applies to the case of an educational institution such as University of Cuenca, house of studies where multiple groups coexist internally: students, teachers and administrative staff, among which a constant flow of communication is generated, which merits an adequate constitution of its information channels. On the basis of the above, the present project aims to present a descriptive study of the level of use and preferences of the communication channels of this house of studies in the public, a focus of the direction of a survey and a group approach to members of each group, which is supported by conducting a series of interviews with the deans of the various faculties. This will generate a situational diagnosis about the use of these information transmission tools, in consideration of their possible strengths and weaknesses. Therefore, it is expected that this project represents a level of evaluation of the internal contexts of an organization, in this case applied to an institution of Higher Studies, considering the testimonies of all the groups that make life in it, in significance of the importance of collective coexistence. Traditional and digital media are considered as an object of study.