Definir el perfil del turista emisor que maneja las agencias de viajes internacionales IATA en la ciudad de Cuenca durante el año 2017

Abstract

The tourism industry is known by its complexity due to it is conformed for several elements and sectors and at the same time it is one of the most rentable activities because of the economic, social and cultural benefits that produce (World Tourism Organization, 2016). The constant growth of the touristic activity has done that new pleasures and preferences arise, not only in terms about inbound tourism but outbound tourism too. This is the reason why the creation of a tourist profile is necessary to know the preferences, expectations and needs of tourists. Therefore, the present investigation has been divided into three chapters. The first chapter is about the forms of tourism, the outbound tourism in the world and then in Ecuador, operation and touristic intermediation regulation and finally the definition on destination. In the second chapter will be carried out the respective analysis according to the surveys made the international travel agencies IATA in the city of Cuenca. This topic will include the next aspects: socio-demographic, pleasures and preferences, modality of travel, main destinations, motivations, and months of greatest demand. Finally in the last chapter will be defined the outbound tourist profile and to corroborate this information, inside this chapter it is included interviews with the wholesale travel agencies that are located in the city and then the conclusions obtained during the entire investigation.