Utilización de redes sociales facebook, twitter, instagram, youtube por parte de las radios emisoras cuencanas.

Abstract

The cyberjournalism is a tool that have received the different means of communication in order to carry the information immediately and make readers able to express opinions of a certain event this research focuses on the analysis of contents of four stations in the city different parameters were taken into account such as public, private, community, whether they are of AM and FM frequency, and the networks to be investigated are facebook, twitter, instagram and Youtube. Content analysis, of each of the digital platforms, the type of content that is shared in their networks, in order to show the reaction of the audience to each of the news, photos and videos that are uploaded to each one of the platforms. The immediacy is one of the greatest advantages that the internet offers us, the interaction, the comments of the followers in real time, the social networks have allowed the users to be active participants in each of the publications that are made in the platforms. Providing information that is supported through interviews, videos, photos, is what has made the audience of each of the different stations have greater credibility, all facts must be well sustained and sustained by reliable sources, in this way the social networks of the mentioned stations have been gaining followers who participate constantly with the announcers of each of the programs presented by each station.