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Title: El turista cultural en ciudades patrimonio de la humanidad de Latinoamérica. El caso de Cuenca (Ecuador)
Other Titles: Heritage torist in world heritage sites in Latin America. Case study, Cuenca (Ecuador)
Authors: Torres Leon, Leonardo
Pérez Gálvez, Jesús Claudio
Muñoz Fernández, Guzmán Antonio
López Gúzman, Tomás
metadata.dc.ucuenca.correspondencia: Pérez Gálvez, Jesús Claudio, dt1pegaj@uco.es
Keywords: Ciudad Patrimonio De La Humanidad
metadata.dc.ucuenca.areaconocimientofrascatiamplio: 5. CIENCIAS SOCIALES
metadata.dc.ucuenca.areaconocimientofrascatidetallado: 5.9.2 TURISMO Y DESARROLLO SOCIAL
metadata.dc.ucuenca.areaconocimientofrascatiespecifico: 5.9 OTRAS CIENCIAS SOCIALES
metadata.dc.ucuenca.areaconocimientounescoamplio: 03 - CIENCIAS SOCIALES, PERIODISMO E INFORMACION
metadata.dc.ucuenca.areaconocimientounescodetallado: 0311 - ECONOMIA
metadata.dc.ucuenca.areaconocimientounescoespecifico: 031 - CIENCIAS SOCIALES Y CIENCIAS DEL COMPORTAMIENTO
Issue Date: 2018
metadata.dc.ucuenca.volumen: volumen 22
metadata.dc.source: Turismo y Sociedad
metadata.dc.identifier.doi: 10.18601/01207555.n22.06
metadata.dc.type: ARTÍCULO
Heritage tourism, understood as the visit to places where culture and the historical-artistic heritage is remarkable, is becoming an important economic engine for those destinations. Especially, if they are recognized as a World Heritage Site by unesco. This paper presents an inquiring study that analyzes the pro le of the cultural tourist, the characteristics of his trip and what are the main reasons for visiting a World Heritage City in South America, such as the city of Cuenca (Ecuador). The methodology used in this research consisted of a eld work, based on surveys of tourists in the time they were visiting the city, between October 2014 and February 2015, applying a descriptive statistical analysis, a factorial analysis and by clusters of the sample. The results con rm an interest- ing typology of tourists with an educational level and a medium-high income and with a diversity of countries of origin. Likewise, it is evident that there are three motivational dimensions that induce to visit Cuenca: a cultural dimension, a circumstantial dimension and a dimension of convenience. It has been determined four types of visitors, being the tourist with cultural motivations the best satisfaction when visiting the city. The main practical application of this research is to contribute to understand the characteristics of tourists visiting a heritage city and what are their motivations, in order to segment the market and design tourism and cultural products that better meet their needs.
URI: http://dspace.ucuenca.edu.ec/handle/123456789/30588
metadata.dc.ucuenca.urifuente: https://revistas.uexternado.edu.co/index.php/tursoc/index
ISSN: 2346-206X
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