Manejo de la comunicación externa de la Orquesta Sinfónica de Cuenca mediante el uso de redes sociales (Facebook, Twitter e Instagram)

Abstract

the present work aims to carry out a proposal for external communication on social networks of the Symphony Orchestra of Cuenca, which can serve as a guideline so that the institution creates its own manual of management of social networks in the Symphony Orchestra of Cuenca and basin; To achieve this was first a research about the extensive field covering social networks and their management, likewise became an investigation about the Symphony Orchestra of Cuenca: its history, its institutional management and specifically the handling of external communication emphasizing management that is made of the contents published on social networks, also is a study of preferences of the public which currently follows the fanpage of the institution and subsequently an analysis of the current management provided by the institution to social networks and a communication plan for the management of networks was developed with this.