Propuesta de un modelo de negocios para el sector joyero artesanal del cantón Chordeleg para el periodo 2017-2018

Abstract

The artisan jewellery sector of the canton of Chordeleg is known for the crafts that are made there, including goldsmithery, which is the making of jewellery in precious metals with hand tools. In this canton, a goldsmith's guild was formed in 2005, called "Chordeleg Guild of Masters in goldsmithery and related trades", to continue and promote the goldsmith activity in the canton's population and to achieve its economic development through the commercialization of handmade jewellery. The guild currently seeks to stimulate mainly young people to make goldsmithing a profession, so that the activity does not disappear and continues to be transmitted from generation to generation, also hopes to raise awareness among tourists to value the jewelry craft and the work that goldsmiths do in each of the jewels they make. This guild does not currently have an organizational structure or a business model that provides guidelines for productive activities or provides timely and accurate information for decision making and that the continuity of the same may be the most favorable. The present project was based on the study of Alexander Ostelwalder for the generation of Business Model and aims to determine strategies that generate value to the artisan jewelery and goldsmiths of the Chordeleg canton, through the impulse of tourism, so that visitors have the opportunity to experience the work of artisans in the workshop of the guild, in this way is recognized and valued the craft that craftsmen give to jewelry, and thus, becomes a profitable activity improving the economic and social ambit of the canton.