Postgraffiti: producción de intervenciones gráficas en base al análisis iconográfico y semiótico de la estética popular de los medios de transporte pesado del tránsito Sierra-Costa.

Abstract

The thesis project presented with the name Postgraffiti: production of graphic interventions based on the iconographic and semiotic analysis of popular aesthetics in heavy traffic transport of the mountain range and coast regions (of Ecuador), is a visual analysis of artisanal graffiti and commercial signs located on heavy traffic transports that travel different routes of both regions. This study aims to analyze the semiotic production developed by various artists, artisans and signwriters for these urban transport inside of the social context named “popularˮ. The theoretical reflection generated around their visual production will generate an aesthetic discourse to propose creative interdisciplinary processes as alternatives in the construction of projects related with art and culture.