Modelo de negocios para el servicio de telefonía SIP de la Empresa Pública Municipal de Telecomunicaciones, Agua potable, Alcantarillado y Saneamiento, ETAPA, período 2018-2020

Abstract

The main goal of this work degree is the development of a Business Model for the SIP telephony service of the company ETAPA EP, period 2018-2020 located in Cuenca city. The analysis begins with a diagnosis of the current situation of the SIP telephony service, in order to identify weaknesses. In addition, interviews were conducted with a number of current customers and the staff of ETAPA EP, in order to check that is, to verify that the service works correctly, whose results allowed to justify the proposal. A proyect was designed based on the Canvas methodology, with the purpose of improving the service, in which the nine modules that are the main components of the business were developed, in each one detailed alternatives allowing the company to have a clear address, understanding who is your client, how can you meet the needs, and how to generate income. The Canvas methodology is a very useful and comprehensive tool, in extension it allows to easily interpret the way in which the ETAPA EP company can create value for the clients and achieve competitiveness, this to facilitate an effective commercialization of this service. Finally, matrices were prepared so that the Strategic Committee of ETAPA EP, monitor and evaluate the indicators with their respective objectives, also a matrix was elaborated so that they analyze risks of the model and make corrections and adjustments in time of being the case.