Estudio del uso e impacto en las redes sociales como estrategia de comunicación de la empresa MIGAM SA

Abstract

In harnessing the benefits of technologies and their use as catalysts of the positive image of organizations, entities must analyze the type of services, users and their own structure. Companies must understand that social networks are not limited to technologies of public consumption, so for their effective use it is necessary to create well-planned communication strategies. The present research has a quantitative-qualitative framework because for the analysis of the information and its organization, were used quantitative techniques such as the survey; while others of the qualitative type, such as the in-depth interview, favored obtaining first-hand information from experts on the subject. The strategies of communication through the advertising networks that are proposed as a result of this study, it have the purpose of strengthening the image of the company, attracting new customers and thereby increasing revenues from sales and the provision of lubrication services. The improvement of the corporate image, will allow the positioning of the company in the public mind. This research can be an object of study for the companies dedicated to the distribution of oils since it will analyze the impact of the competition in the market managing from the social networks and of course can be taken as a reference for future studies or strategies that need to be developed in Ecuador in the development of the image of companies in the service sector.