Diagnóstico y plan de comunicación estratégica; aplicado a la organización de eventos, para la Empresa de Servicios Gran Víctor Eventos de la ciudad de Cuenca

Abstract

Communication is an important issue that grows everyday, both in human beings and in companies/ organizations. Both use this tool on a daily basis to accomplish the achievement of their objectives and goals.This project of intervention consists of the execution of a strategic communication plan directed to Gran Victor Events, a promoter and organizer of events: business, institutional, social, sports, cultural, and participating with artists in shows of great concurrence. This communication plan is a basic scheme that allows to develop an effective business community, which promotes joint strategic planning and not to isolated actions, through the elaboration of different activities and strategies such as rethinking new forms of administrative communication, use of new digital platforms and advertising to achieve a good management and strengthening of communication channels both internal and external. With this tool you will be able to optimize the image and the communication of a company, thus designing specific lines of action for a better development.The final aim will be to position the company's image in the event market and to let them know the importance of having good communication at all levels. As well as the benefits that it provides and that a well-managed plan can create harmonious ties between diverse companies, institutions and society itself.