Posicionamiento de la Marca LUA en la industria textil de la ciudad de Cuenca a través de la tres C´s del marketing estratégico, año 2016

Abstract

The positioning of the LUA brand in the textile market of the city of Cuenca will be carried out through the proposal of a proposal that contains the design of strategies to achieve the positioning of the brand that are directed mainly to the determination of a name, Logo, slogan, Isotipo and chromatic of the mark; Advertising strategies, which correspond to the establishment of a media plan; Strategies of value, which is based mainly on the design of sketches made by a designer with prototypes at the forefront of fashion and which, in turn, allow to establish costs of products following a productive process that guarantees the quality of them. Promotional strategies aimed at publicizing the brand and our products through social networks such as Facebook, Twitter and Instagram, as well as, written press and distribution of flyers in the city center with the aim of positioning ourselves in the minds of our Consumers, as well as product strategies where a new line of sexy women's pajamas will be launched. Finally the elaboration of a Budget that allows to determine the costs of putting in motion the proposal raised.