La responsabilidad social empresarial enfocada en las empresas de manejo de producción, comercialización y suministro de mezcla y hormigón asfáltico de la provincia del Azuay. Propuesta de diseño de plan de responsabilidad social empresarial para la Empresa Asfaltar EP. Periodo 2015-2016

Abstract

Previously, Corporate Social Responsibility was considered as a beneficence act where companies made economic donations to communities, but due to the demands of society and the changes generated by globalization, emphasis should be placed on CSR issues involving stakeholders In its business management as a way of counteracting the impact generated by their work activities including in their planning both the internal and external public achieving harmony between the parts. An analysis is made to the sector dedicated to the Production, Commercialization, Mixture Supply and Asphaltic Concrete of the Province of Azuay, as well as to the construction and road maintenance; with the purpose of realizing the proposal of a Plan of Social Responsibility for the “Empresa Pública de Áridos y Asfaltos del Azuay”.

The plan is made up of innovative business strategies that seek the involvement of stakeholders, emphasizing the importance and participation of each of them within the organization making it socially responsible every day in its processes.