El mantenimiento del oficio de la cestería como contribución a la actividad turística en la parroquia San Joaquín, cantón Cuenca

Abstract

San Joaquin neighborhood, belongs to the Canton Cuenca, it was characterized to be inhabited by people who make artisanal basketry, who have lost through the time, gradually, the interest in recovering this traditional handicraft.

This present essay was elaborated in order to coexist with a link between de artisanal activity development and the contribution of the touristic activity that it generates, it is with the main objective of maintaining this activity of the basketry through the time, it includes that this activity allows the touristic development in the area. Well, we are conscious that the tourism helps to conserve and to promote the cultural and intangible heritage, at the same time that it generates economical profits to the city.

The participation of the city, it means all the handicrafters of this area, is the key factor of achieving this purpose, so it is necessary the identification and the linking of institutions that constitute as main pillars of developing of this activity.

It is the reason for this research will explore, how the tourism contributes for the craft of the basketry, as well as to identify and to analyze the factors that influence in that lost. Finally, to promote the handicraft production development through the touristic promotion in San Joaquin area.