Análisis posicional del perfil de agentes de viaje frente a agencias de turismo en línea. Estudio de caso: Turisa Cuenca, 1990 - 2014

Abstract

The tourism industry recognizes multiple actors involved in the marketing process of the touristic product. Due to the increasing development of the activity, the professionalism of intermediaries in this process is very important, such intermediaries are called travel agents or advisers. The travel agent activity requires a wealth of knowledge to be implemented with care and detail as travel experience is most important when selling a touristic product. This paper aims to highlight the importance of the job, to help future travel agents and also update the skills of existing ones. It is crucial since traditional tourism business it is being rapidly replaced by travel agencies offering their services online with strong advertising and unmatchable prices. To develop this topic the travel agency Turisa Cuenca it is going to be analized from the beginning of the Internet revolution in 1990 to 2014 with special emphasis on human talent and how it has contributed through time.