La responsabilidad social empresarial en el sector industrial de metales en la ciudad de Cuenca: propuesta del diseño de un plan de responsabilidad social empresarial para la Empresa Metal Print para el periodo 2016

Abstract

This work degree addresses the Corporate Social Responsibility (CSR) an issue that takes a lot of importance today as its fundamental objective is that companies channel their efforts in maintaining sustainable development with all stakeholders both in the economic sphere, social and environmental. To begin this work a collection of theoretical bases on CSR in order to have extensive knowledge on the subject of research is done. Implementation Guide CSR developed by the Association of Christian Entrepreneurs (ADEC) in order to understand the application of ADEC ETHOS 2009 indicators that help determine the level of CSR current of companies in the Industrial Sector Manufacturing was also studied metals (C24) in the city of Cuenca. A more accurate analysis of the company Metal Print order to meet the current business situation and practices that is performed with respect to CSR was performed, the information obtained will be of great importance and ADEC ETHOS 2009 indicators were used to interpret the results of the company. To finalize a plan that contains multiple strategies focused on contributing to development of CSR actions involving precisely Metal Print the company, its employees, the community and the environment is made.