Estudio y análisis de los modelos de gestión aplicados en las PYMES de Cuenca en el sector comercial de venta al por mayor de artículos de bazar. Propuesta de un modelo de gestión integral para la empresa Distribuidora Bravo Abad en el periodo 2013- 2014

Abstract

The objective of this research is the study and analysis of management models used in Cuenca SMEs in the commercial sector wholesale bazaar articles through this chapter general aspects of the commercial sector is known , SMEs nationwide, the province and the city, which shows its importance and contribution to the economy of the city. Subsequently the proposal of a comprehensive management model for the company Distribuidora Abad Bravo develops; the thesis develops into 5 chapters, the second chapter analyzes the current situation of the company, general background, environment analysis, industry analysis, internal analysis is performed. In the third chapter the strategic direction, organizational structure, corporate philosophy is done by developing the mission, vision, values, overall objective, specific objectives, strategic objectives, strategies and the strategic map. In the fourth chapter the scorecard is constructed or balance score card using the indicators and prospects; an operating plan proposed, then suggest the evaluation and monitoring scorecard. It ends with the conclusions and recommendations of the proposed management model and its importance for the functioning of the company.