Responsabilidad social empresarial; con los indicadores ETHOS aplicada a la Hacienda Hostería Dos Chorreras del cantón Cuenca

Abstract

Hosteria Dos Chorreras is a touristic company that offers accommodation and entertainment services, with a high quality and excellence on its services, for both national and international visitors. It seeks to satisfy their needs creating a pleasant and satisfying atmosphere, for all tourists visiting the facilities, offering different packages with many activities for clients of all ages. The study of Corporate Social Responsibility is fundamental, it provides guidelines to offer goods and services according to the current economy needs, a social enterprise features based on solidarity and cooperation, and is intended to develop a profitable business, sustainable and competitive. This type of company is related to the concept of social and environmental economy by creating conditions to easy the access to business ownership. The ETHOS indicators are tools that also make the unification of the concepts of corporate social responsibility easier; they also offer criteria to be evaluated by companies when making self-diagnosis in their processes. The proposal of this research is to characterize a touristic product by which responsible packages are offered together with the organization´s target which is involved in its growth, through the analysis of qualitative and objective variables as well as the analysis of expectations and perception of tourists, in order to provide real data that can be used in the decisions making, based on the demand and improving the tourist experience.