Análisis de factibilidad para la producción y venta de calentadores solares de agua en la ciudad de Cuenca, para la organización "metales en serie"

Abstract

Analysis of feasibility for the production and sale of Solar Water Heaters in the city of Cuenca, for the enterprise “Metales en Serie”', has as an objective: to obtain the necessary information for the acceptance of the project. The first chapter contains an introduction to the company, the objectives of the project, a comparison between Water Solar Heaters and their substitutes' products and an analysis of the environment in which the product will unfold. The second chapter develops market research, in which after having raised the basic needs of information, these will be implemented using the exploratory and conclusive research. The third chapter considers all the necessary aspects for the project’s accomplishment such as: the technical aspects of the product; the production process; the requirements regarding raw material, labor and machinery; the required plant layout and the space that the project will need, as well as its location. The final chapter will analyze the financial structure concerning production and sale of Water Solar Heaters, which will be based on requirements given by the technical analysis, and then the feasibility of the project will be assessed