Hacia la expansión del comercio internacional de la empresa local: proupesta de un plan para el estudio de la competitividad en empresas exportadoras de productos terminados ubicadas en la ciudad de Guayaquil

Abstract

The source of this article is the thesis developed by the author, which allowed her to obtain the degree of Master in Foreign Trade. The research addressed the issue of business and competitive management, which is trendy nowadays, especially for those companies who have vision and are looking to expand beyond local markets; and for those countries that consider primordial the integration processes, in an increasingly globalized, competitive and demanding world, where it stands and remains one that evolves with the rapid changes occurring in the global scope. The research question was: what factors influenced in the lack of identify indicators that allow to reliably studying the competitiveness of exporters of finished products? The overall objective of the research was to: Design a plan that allows studying using/through indicators, the competitiveness of the different exporter enterprises of finished products in Guayaquil. To develop this article, as reference, the pragmatic empiricism epistemology was taken, as it allowed a comprehensive approach to the object of study (business competitiveness). Seven models proposed business competitiveness through books, scientific papers and theses fourth level, as authors from Colombia and Mexico were analyzed. This study was a non-experimental, trans-descriptive, quantitative method design. One hypothesis with two variables; also the research techniques used were the documentary reviews and bibliographical documentations. The results are ordered from the statistical Cluster Method and helped to develop the proposed Competitiveness Plan for companies exporting finished products in Guayaquil from the following sectors: Processed Foods, Crafts, Automotive, Processed Cocoa product, Pharmaceuticals and Chemicals, Textiles - clothing - leather and footwear.