Planificación estratégica aplicada a la Cooperativa de Ahorro y Crédito Ahorrista Solidario para el periodo 2013 – 2017

Abstract

Profit or Nonprofit Companies conduct their operations or activities in a dynamic and competitive environment, the same thing happens to the financial institutions which constitute the Popular, Financial and Solidarity Sector in Ecuador, among them we have the savings and credit cooperatives, associative and solidarity institutions, savings institutions and community banks. These financial entities, in order to survive in the cooperative sector they should gradually incorporate changes that allow them to develop competitive advantages over their closest rivals, thereby gaining a better position in the sector to which is led their financial intermediation.

Considering the above mentioned situation, a strategic planning has been designed for the Savings and Credit Cooperative “Ahorrista Solidario”, prior to the elaboration plan; it was necessary to know the current reality of the financial entity, such as: reasons and purposes of the founding partners to form the cooperative, lines of authority, portfolio of services, etc. And for determining the key of internal factors (strengths and weaknesses), a microenvironment study was performed; meanwhile the analysis of demographic, economic, political and technological factors served to establish the key for the external factors (opportunities and threats), and also the result of financial indicators are included.

The information gathered, was the pillar to design the most favorable strategies which were evaluated through strategic matrices during the formulation of the strategy, and concluding with a strategic planning. The desired objectives, goals and indicators were set in order to assess their level of compliance, summarized in implementing the Balanced Scorecard.