Análisis de la aplicación de la guía de buenas prácticas para turismo sostenible de la Rainforest Alliance, en la Hostería Luis Antonio, Parroquia Ventura, Provincia del Cañar

Abstract

For the effective consolidation of this thesis, prior to obtaining title "Hospitality Management" was held, a comprehensive analysis of sustainability and sustainable tourism, giving greater emphasis to the contents of the guide "Best Practices for Sustainable Tourism Rainforest Alliance", which proposes parameters and rules for the development and implementation of sustainable tourism. Besides detailing each of the pillars of sustainable tourism: environmental, social and economic, and then continue with the research process, at the "Luis Antonio" resort located in the parish Ventura province of Cañar, revealing its current situation and evaluating the potential to enable the implementation of sustainable tourism, which are researched and deepened about: its geographical position, its history, its infrastructure and superstructure; also obtaining the necessary existing techniques of sustainable tourism that apply information on supply, demand, and those that do not apply according to the surrounding conditions, through structured interviews and unstructured, surveys and direct observation of the facilities are there, as well as environmental characteristics and treatment gives it, in order to suggest the application through a proposed methods and techniques that the "Guide of Good Practices for Sustainable Tourism" intends, areas and services that require adaptation and change for better care.