La radio y el aporte a la identidad cultural de los jóvenes en Saraguro período 2012

Abstract

At the present time the radio and the television inclination of the publicity and programs in fashion little they contribute in their programs to the invigoration of the cultural identity of a town in many cases they are who other cultural models foment, this makes that the society takes another form of cohabiting and also for effects of the globalization, of the cultural industry, the racism, the technology and the migration. It is this way, with the desire of analyzing this problem, I have outlined the topic to investigate on "The radio and the contribution to the cultural identity of the youths in Saraguro" period 2012. For the same one, it was considered to investigate the students of the Educational Units: Inka Samana and ABC of the Parish Saraguro and Tenta. The culture in this case is an instrument created by the man for a better adaptation to the social and natural means, but to exist a vertical communication the originator it deposits the information elaborated toward the addressee and it is been worth of the persuasion to condition the listener that adopts the new proposed behavior. Consequently the youth spreads to reject the ancestral knowledge as: the traditional medicine, the autochthonous music, the properties of the flora and fauna, consequently it is necessary to elaborate a program that it supports to rescue to strengthen the youth's cultural values with the purpose that you they lose the car fear identifies when leaving their origin place. Nevertheless, to reach this challenge, I consider that the means should foment in agreement programs to the cultural diversity of each town.