Construcción del imaginario social del indoor fútbol desde los medios de comunicación (diario El Mercurio y Radio Ondas Azuayas) en Cuenca: estudio de caso "El mundialito de los pobres"

Abstract

For many years “El Mundialito de los Pobres” has been considered a traditional event in our city. For this reason our thesis pretends to know what are the most important factors or variables in this championship, and it is important to know if this event can be considered an imaginary social in Cuenca. First of all, we will analyze about the history, participation, organization, and what are the changes during this 39 years. Also, we will take into consideration how the different kind of people meets in the same place to watch a mini soccer game. Then, we will study the importance to participate in this cup because each neighbor every year want to get a place to play in “El Mundialito de los Pobres”. Finally, this thesis shows us how the radio, TV, and the internet give to the “Mundialito” a special place in their spaces such us: newspaper, magazines, news, TV programs or social networks. We chose two media: El Mercurio Newspaper and the OndasAzuayas Radio. So that, in this work we contrast the social imaginary of violence and crime with our research work the “mundialito”. We will know what the concept of social imaginaries are . This is a qualitative and quantitative research because we did some interviews to the players, people, organizers and coaches. Consequently, we emphasize our investigation on these results, and we will define if the “Mundialito de los Pobres” is or not a social imaginary